Wednesday, June 9, 2010

Google Names YouTube Spin-Offs

Google Names YouTube Spin-Offs

By Bill Britton

Special to INS — Chief economist at Google, Hal Varian, announced that YouTube, acquired by the search-engine giant in 2007, will spin off a separate entity, YouCrap, to deal with the increased flood of home videos uploaded to its servers. “We want to differentiate newsworthy material from the ton of crappy stuff we get every second of the day,” said Varian. “We felt we had to distinguish things like Japanese toilet pranks and skateboard disasters from worthwhile videos like Lady Gaga and her sparking bra. YouCrap will satisfy the insatiable demand of video contributors who love to bore the crap out of each other—hence the name.”

If successful, other spin-offs could evolve, including YouBoobs, YouButt, YouIncoherentRanting, and YouOffkeySinging, among others. YouWhatsWithJacquesDerrida was dropped after it was determined that such a subset would match the interests of YouIncoherentRanting’s viewership. However, some potential was seen with niche categories such as YouWienerWolfing, YouBulimiaBarfing, YouWalmartWaddler, and other diet-related abnormalities.

Varian expanded on his company’s philosophy, saying, “As with all Google initiatives, the YouTube spin-offs will be in beta mode indefinitely. In this way, we can improve the crap that pays and ditch the rest. For example, there’s a natural synergy between YouBoob and the bra and plastics industries, a mélange that envelops both the A- and B-cup gals and their significant others, particularly those with penile implants. We expect ancillary revenues from ad tie-ins to expand dramatically in parallel with the increased dimensions of nation’s breasts and male members.”

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